428 Privacy Policy – How We Protect Your Data
Your privacy is a priority at 428. This document clearly explains what information we collect, how it is used, and the rights you hold as a user of our platform in Malaysia.
Last updated: 2026. Continued use of the 428 platform indicates your agreement to this privacy policy.
Information We Collect
When you register or use 428's services, we collect various types of information to keep the platform running smoothly and your experience safe and seamless.
Account Information
Includes your full name, email address, phone number, date of birth, and login details provided during registration. This information is used to verify your identity and manage your account.
Device and Browser Information
We collect technical information such as device type, operating system, browser type, IP address, and session data. This helps us detect unauthorised access and optimise platform performance for mobile use.
Payment Information
To process deposits and withdrawals in Malaysian Ringgit (RM / MYR), we collect payment-related information such as the account holder's name and transaction details. Full account numbers are not stored in our system — we retain only what is necessary to verify and process each transaction.
Platform Usage Data
Activity records such as games played, session duration, bet amounts, and transaction history are retained for security purposes, fraud detection, and service improvement.
What We Don't Do
- No selling of your personal data to advertisers
- No sharing of information without legitimate purpose
- No storage of full credit card details
How We Use Your Information
428 uses collected information solely for legitimate purposes directly related to the operation of the platform. Your information will not be used for any other purpose without your consent.
Primary uses of your information include:
- Verifying identity and managing user accounts;
- Processing deposits, withdrawals, and financial transactions in MYR;
- Detecting and preventing fraud, money laundering, and unauthorised access;
- Sending important account and security notifications;
- Complying with legal obligations and regulations applicable in Malaysia;
- Improving the functionality and performance of the 428 platform.
We may also use aggregated information (with no personal identifiers) for internal analytics to understand how users interact with the platform. This aggregated data does not contain any information that could identify a specific individual.
Marketing Communications
428 will not send you any marketing communications without your explicit consent. If you receive such communications, you may unsubscribe via the link provided or by contacting our support team directly.
Cookie Usage and Session Tracking
The 428 platform uses cookies and similar tracking technologies to enhance platform functionality and security. Cookies are small text files stored on your device when you browse our website.
Types of Cookies We Use
- Session Cookies: Required to keep you logged in during an active session and to protect your account security.
- Preference Cookies: Saves your language and display settings for a more personalised experience.
- Analytics Cookies: Used to understand usage patterns and identify technical issues that need to be addressed. This data is collected in aggregate and does not identify individual users.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the 428 platform, including your ability to stay logged in.
Data Security & Third-Party Sharing
Our Security Measures
428 uses SSL encryption for all data transmitted between your browser and our servers. Stored data is protected by strict access controls, and only authorised personnel may access user information.
We conduct regular security audits and follow industry best practices to protect 428 users' personal data from both external and internal threats.
Third-Party Sharing
428 does not sell or rent your personal data to any third party. We may share only the necessary information with:
- Payment service providers that process your MYR transactions;
- Legal authorities when required under Malaysian law;
- Technical service providers that support platform operations, bound by strict confidentiality agreements.
All third parties working with 428 are required to comply with our privacy policy and applicable data protection laws.
Your Rights as a User & How to Contact Us
As a 428 platform user, you have the following rights regarding your personal data:
- Right to Access: You have the right to obtain a copy of the personal data we hold about you by contacting our support team.
- Right to Rectification: If your data is inaccurate or out of date, you can request a correction via your account settings or by contacting 428 support.
- Right to Erasure: You may request the deletion of your account and personal data, subject to our legal obligations to retain certain records for periods required under Malaysian law.
- Right to Object: You may object to the processing of your data for marketing purposes at any time.
Changes to This Privacy Policy
428 reserves the right to update this Privacy Policy from time to time. Any material changes will be communicated via the platform or email. Continued use of the platform after changes take effect constitutes your acceptance of the updated policy.
Contact Us
For any queries relating to your data privacy, please contact the 428 support team by email: [email protected]. You may also visit our FAQ section for answers to general enquiries.
User Rights Summary
- Access to your data
- Correction of inaccurate information
- Account and data deletion
- Objection to marketing
Questions About Your Privacy?
If you have any questions about how 428 handles your data, or wish to exercise your privacy rights, contact us or visit our help section.